Glossary

A clipper turns long videos into short clips for TikTok, Shorts and Reels. What clippers do, how they get paid per clip or per view, and how to start.

A clipping marketplace connects creators with people who make short-form clips. Learn the two business models behind the term and how to pick one.

CPM in clipping is what you earn per 1,000 views. How CPM pay works, Whop minimum and maximum payouts, a worked example, and typical rates.

B-roll is footage cut over or between your main shot. How clippers use B-roll in short-form video to add context, hide jump cuts and hold attention.

A jump cut removes time from a continuous shot. Why jump cuts are the default edit for talking-head clips and how to use them without feeling choppy.

A talking-head edit is built around people speaking on camera. What the edit involves for podcasts and streams, and what makes one hold attention.

Podcast clipping means cutting standalone moments from episodes into vertical videos. How it works, what makes a good podcast clip, and who does it.

Vertical video uses a 9:16 aspect ratio, usually 1080x1920. How to reframe horizontal footage for TikTok, Shorts and Reels without losing the action.

A video hook is the opening that stops the scroll. Why the first 3 seconds decide a clip, with hook types clippers use on TikTok, Shorts and Reels.

Retention rate shows how much of a video people actually watch. How to read retention curves for short-form clips and the edits that improve them.

Burned-in captions are subtitles rendered into the video itself. How they differ from closed captions and why short-form clips almost always use them.

L-cuts and J-cuts let audio lead or trail the picture. How clippers use them to smooth podcast, interview and talking-head edits in short clips.

Motion graphics in short-form video: animated captions, titles, zooms and stickers. What they add to a clip and when they get in the way.

Royalty-free music licensing for clips explained: where to get it, what the license covers on TikTok, Shorts and Reels, and how to avoid claims.

Repurposing content means turning one piece, like a podcast or stream, into many formats. How creators repurpose long videos into short clips.

A faceless channel is a YouTube or TikTok account where the creator never appears on camera. Common formats and why editing carries these channels.

Escrow payment in freelancing: the client funds the job up front and a neutral party holds it until delivery is approved. How it protects both sides.

A milestone payment pays a freelancer per completed stage of a project. How to set milestones for clipping and video editing work.

Gig, project or retainer? The three ways to structure freelance clipping and editing work, with the pros, cons and pricing of each.

Turnaround time is how long an editor takes to deliver finished clips. Typical turnaround for short-form clipping and how to set it in a brief.

A clipping campaign pays many clippers per view to post clips of a creator or brand. How clipping campaigns work, typical rates and the main risks.

Clip farming means posting large numbers of clips to farm views or payouts. The two meanings of the term and where it crosses into spam.

A payout cap is the most a clipping campaign will pay per clip, clipper or campaign. How caps and minimum view thresholds affect what you earn.

Verified views are the clip views a campaign actually pays on after filtering invalid traffic. Why they differ from your dashboard and how to check them.

What is a VOD? Learn what video on demand means for Twitch and YouTube streams, how long VODs last, and how clippers turn them into Shorts.

Highlight reel meaning: what a highlight reel is, how it differs from a clip or VOD, and how editors build stream recaps that hold attention.

What is a clip channel? Learn how official and fan-run clip channels differ, why creator permission matters, and how clip channels earn.

Content rewards clipping explained: how view-based programs like Whop Content Rewards pay clippers per 1,000 views, with minimums and caps.

Safe zone guide for TikTok, Reels and Shorts: where app buttons and captions cover your video, and where to place text and faces instead.

RPM vs CPM explained: how YouTube defines each metric, why RPM is lower, and how clipping campaign CPM differs for creators and clippers.

Minimum view threshold in clipping: what it is, how campaigns set it in views or minimum payout, and how it changes what your clips earn.

Watch time meaning: what watch time measures, how it differs from views and retention, and why it matters for Shorts, TikToks and Reels.